Alzheimer's Australia's Mind your Mind campaign
Dementia can not yet be prevented or cured but there is a significant body of scientific evidence suggesting that a range of health and lifestyle factors may reduce the risk of developing dementia or delay its onset.
Our Mind your Mind advertising campaign with the message ‘Brain exercise may help reduce your risk of Alzheimer’s’ will appear as Community Service Announcements in television, radio and print media across the country throughout August 2009.
Brain exercise reflects Mind your Brain – one of Alzheimer’s Australia’s seven Mind your Mind signposts developed to help people reduce their dementia risk. Research shows that taking part in more mentally challenging activities is associated with a lower risk of developing dementia.
Watch the Mind Your Mind TV ad on YouTube
Download the Mind your Mind radio ad (Media File, 5.03MB)
Further information
Thank you to Supporters
Alzheimer’s Australia gratefully acknowledges the support of the following people and organisations:
Joseph Portelli (Jay P) for writing the song Think ahead to go ahead for the campaign and providing the music and lyrics to us for no charge. We sincerely thank Jay P for his significant commitment to Alzheimer’s Australia’s through his music. Learn more about Jay P.
IOOF for their generous funding to enable the development and production of our community service announcements.
Grand Pacific Tours for their generous funding to enable the development and production of our community service announcements.
The Bundy Agency for producing and distributing the television ad and for the significant hours they committed to the campaign.
Mitchell Communication Group for their advice and support of our Mind your Mind campaign.
David Legge for sharing his voice and producing our radio ad.
updated: 27 July 2009
created: 23 July 2009
